Lululemon has deflected criticism of their see-through Luon pants, blaming the problem not on their product but on their customers. The brand faced a considerable amount of scrutiny earlier this year — enough to get the products pulled from stores in mid-March.
According to the Vancouver-based company’s FAQ posted on Wednesday, July 10th, the “few negative comments” that the product faced stem from Internet shoppers who “don’t have the benefit of doing an in-store fit session with one of our educators to make sure the fit is right for them.” Translation: our products aren’t faulty, you just don’t fit into them.
Liz Dunn, analyst at Macquarie Capital, sees “a narrow window of opportunity for Lululemon to really fix quality… otherwise customers my jump ship to competing brands,” she told CBC. The company appears to be undergoing a rocky transition period after losing its chief product officer in April, delisting from the Toronto Stock Exchange, and the announcement of the chief officer’s impending departure.
[via CBC]
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Jeremy Schipper is an intern at Toronto Standard. You can follow him on Twitter at @jeromeoschipps.
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