Pharrell Williams is having a good year. The well-known workaholic got married to his girlfriend, the model Helen Lasichanh; GQ recently named him their Hitmaker of the Year for his work on some of 2013’s most ubiqitious pop hits like “Get Lucky” and “Blurred Lines”; and film composing legend Hans Zimmer tapped him to score the Andrew Garfield-led Amazing Spider-Man 2.
But his year just got better. The compulsive creator just premiered the world’s first 24-hour music video. The video takes the fantastic “Happy” from the Pharrell-scored Despicable Me 2 soundtrack and loops it in a video that runs all day, featuring cameos from the likes of Magic Johnson, Steve Carrel, Jimmy Kimmel, members of Odd Future, and Amazing Spider-Man 2 star, Jamie Foxx. Now, 24 hours is probably longer than any sane human is willing to commit a music video, but after this week’s innovation of Bob Dylan’s new video for an old song, this is another welcome demonstration of technological skill and creative exploration.
See how much of the video you can watch here: 24 Hours of Happy.
Jordan Sowunmi is a writer and editor at the Toronto Standard. He is on Twitter: @jordanisjoso