19-year-old pop superstar Justin Bieber has been in the news as of late for a series of legal and social infractions on his South American tour, including visiting a brothel, being videotaped by a suspected sex worker while sleeping, illegally spray-painting Brazilian property, and stepping on the Argentinian flag.
Still, here at the Toronto Standard, we are unavowed Belibers. He’s growing as an artist, creating adventurous and mature music that leans heavily on traditional and nu-R&B tropes while clearly battling the perils of growing up as a megastar in the public eye. Perhaps in an effort to continue his creative maturation, the latest ad for Bieber’s perfume, ‘The Key,’ is a dramatic short film. Directed by Peter Glanz (whose previous credits include commercials Nieman Marcus and Marc Jacobs), the film sees Bieber enter the world of several different women in spectacularly creepy fashion. It’s Inception-ï»¿influenced, odd, and worth a watch if you’re interested in the painful, slow process of seeing a boy become a man.