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June 21, 2015
#apps4TO Kicks Off + the week in TO innovation and biz:
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June 18, 2015
Amy Schumer, and a long winter nap.
October 30, 2014
Vice and Rogers are partnering to bring a Vice TV network to Canada
John Tory gets a parody Twitter account
Best Thing on the Internet Today: JeShirt
The beleaguered Che Leno / Jay Guevera novelty t-shirt company

When Jason Woliner, director of film and television like Eagle Heart and Human Giant, started his humble t-shirt company JeShirt he had one goal in mind: “To market a high-quality, fun, innovative novelty T-shirt that combined the face of late night titan Jay Leno with the iconic imagery of similarly-first-named Cuban revolutionary Che Guevara.” Little did he know, his life would be thrown into tumult and anguish as JeShirt would bring him nothing but pain and suffering.

As Woliner explains in the company’s inaugural blog post, it all started with the extremely negative reponse to the confusing design of their first shirt, “Che Leno.”

Things continued to spiral out of control from there and Woliner’s life now lies in tatters. Other mishaps along the way included:

  • A Thanksgiving greeting mistaken by customers for a shirt for sale that when ordered cost Woliner thousands of dollars in non-refundable PayPal fees
  • A rage fueled incident involving a destroyed storage unit and insults from “Kenny Powers” twitter followers that ended with Woliner sitting in a jail cell for the weekend
  • What appears to be a massive cave in of t-shirts at Woliner’s home, seemingly trapping him beneath a mountain of shirts (read tweets starting at the bottom)
via @JeShirt

All these troubles that Jason is going through makes dropping out of school to start up that t-shirt business like you always talked about seem like it may not be the best idea after all.

Toronto Standard wishes Woliner the best of luck in all his future endeavours, but we cannot recommend that our readers purchase any products offered by JeShirts, as it would only encourage him to keep trying.


Michael Kolberg is The Sprawl Editor at Toronto Standard. Follow him on Twitter for jokes @mikeykolberg.

For more, follow us on Twitter at @torontostandard and subscribe to our Newsletter.

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