A scene from “Looper”
No, Looper’s director is not turning against his barely four-month-old movie. Instead, what director Rian Johnson would like movie-goers to do is head over to his Soundcloud, download a special commentary track, bring their iPod and a set of headphones the next time they go see Looper, and listen to the track while watching the movie at the same time. According to the movie’s blog, the commentary track will not be released as a special feature alongside the movie’s eventual DVD and Blu-Ray release (of course, one could simply download the commentary now, and wait to listen to it later). Johnson hopes that the special commentary will encourage those who liked the movie the first time to go see it again.
Johnson has a good reason for the move, as amid some good reviews, including one from our own Scott MacDonald, Looper opened as the second highest grossing movie for the week of September 24. However, in its second week, the movie moved down to the fourth spot. And while such an effort is not guaranteed to help the movie at the box office, at least it’s an inventive move to try and spike movie ticket sales – you know, instead of blaming Internet piracy for everything. [UberGizmo]
Igor Bonifacic is a writer working for the Toronto Standard. You can follow him on twitter at @igorbonifacic.