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Leslieville All-Bacon Restaurant Will Give You a Discount for Jogging There in a Pig-Shaped Route
Rashers is encouraging city porkers to drop pounds before pigging out

Image via Yelp

This little piggy had roast beef, this little piggy had none. This little piggy had a greasy, mouth watering bacon sandwich from Rashers after their swine-shaped run over to the restaurant, just so they could earn back every calorie they burned. Mmmm, delicious fitness!

It’s all part of Rashers’ “Run the Pig” promotion, offering 30% off any of their sandwiches if you play the game. All you have to do is jog or cycle over to the shop on a route that draws out the shape of a porky pig, track it on a GPS, and show it at the cash to get your hands to get a discount treat from the troth. They promise that if you sweat like a pig, you’ll eat like one. The stunt has been declared the world’s first exercise-based mobile food coupon. 

Good one, guys. Rashers is pretty pleased with themselves, with their promo vid (below) citing lots of perks to the pig plan: “Yes, it got a lot of people running the pig, but more importantly it subversively worked the Rashers brand into every major app on the market.” 

The Leslieville restaurant is the only “all-bacon themed” joint in North America, hogging the market with options like wild boar bacon sammies, sliders and a maple-glazed apple grilled cheese. There’s also a vegetarian option, if you’re into that.

Jessica Smith of Couch to 42k, MetroNews’ fitness blog, mapped out a route for you, so it’s just that much easier to get to the grease: 

[via MetroNews]


Farrah Khaled is an intern at the Toronto Standard. Follow her on twitter at @farkhaly.

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