Scroll between the new, and old designs respectively
The GO transit trains are receiving their first “makeover” since their implementation 47 years ago in Fall 1966. The new “updat[ed]” look will change the logo — get this – “from a medium green to a darker, forest green tone”. In addition, the central white line will fan out at the front of the train, instead of coming to a point, as in the old design. This is riveting stuff, folks!
According to Metro News, “the current green – a meadow hue that perfectly matches that of Ontario’s highway signs – will be replaced by both the new logo green and a lighter apple green.” Vanessa Thomas from Metrolinx told Metro the change “is intended to make the logo look better when used digitally.” Now we’re talking high-tech!
“Meadow Hue?” Really? This has got to be the worst brand makeover since Kraft Peanut Butter and those creepy bears.
Jeremy Schipper is an intern at Toronto Standard. You can follow him on Twitter at @jeromeoschipps.