Psy in his video “Gangnam Style.”Image via Open City
In an impromptu interview with TMZ, Gangnam style’s Psy explained the genre’s meaning over his trademark dance moves. Psy attempted to teach the uncoordinated TMZ reporter his signature horse-trot step as the TMZ reporter exclaimed “Ah I’m too white! I can’t do this!”
In exasperation the reporter asked, “What does the dance mean or the song mean?” In broken English Psy went on to say:
“This is called a horse riding dance so there’s an invisible horse here so we are on it and we are riding it now. Gangnam style is a certain territory in Korea which is some sort of Beverly Hills or something like that, a hot place. So day time noble place, night time crazy place. The song is similar to the spot: Girls, boys, noble at day time and getting crazy at night time.”
Gangnam is one of the most affluent neighbourhoods in Seoul. Google, IBM and a division of Proctor and Gamble all have offices in the Gangnam area.
The internet superstar has garnered over 190 million YouTube hits with his video “Gagnam Style.” However his success did not happen over night. After being fined for marijuana possession, caught for avoiding South Korea’s mandatory military service, flagged for “inappropriate content” and having his second album banned entirely, his perseverance finally payed off in the form of a record deal. Justin Bieber’s manager Scooter Braun recently signed him to his label. The infectious “Gangnam Style” video premiered in July. Its sudden explosion onto the Internet has prompted people worldwide to get off their high horses and onto imaginary ones.
Claudia McNeilly is an editorial intern at the Toronto Standard. You can follow her on twitter at @claudiamcneilly