The Toronto Fashion Incubator has announced its four Toronto based finalists for its New Labels design competition today. TFI is a non-profit organization devoted to supporting and nurturing budding Toronto fashion talent, and the New Labels competition is one of their most sought after initiatives. This year they’ve teamed up with Target Canada, and the winner has the opportunity to design an exclusive capsule collection for the company, which will come out sometime in 2014 and be among the first Canadian design collaborations the company will undertake.
The first finalist is SEVENTHIRTYONE, a line created by Victoria-born Defne Husrevoglu and Maiko Suzuki, who is originally from Japan. Their designs are heavily inspired by their global travels and cultural backgrounds, and also feature no buttons or zippers for a focus on natural comfort. Christopher Paunil is the second finalist, known for their bridal, evening and custom gowns. The final two finalists are Paria Shirvani and Sarah Stevenson Design. Paria Shirvani’s look is sleek, retro inspired elegance, while Sarah Stevenson Design focuses on bold, graphic prints that the designer handpaints herself.
The winners will be announced on April 30th at a fashion show held by the Toronto Fashion Incubator. The public is even allowed to attend, with $75 tickets for non-members, and all proceeds go towards funding TFI.