According to Adweek, Amazon is preparing to launch its own “real-time bidding” platform to compete with Google’s Adsense. Once completed, the platform will allow Amazon to track and analyze the habits of its customers, enabling the company to tailor and deliver personalized ads to its customers anywhere on the web. 

Those worried that Amazon will sell their personal information to ad agencies need not worry, however, as according to Adweek, the company is “extremely protective of its data and wary of providing outside access,” leading the publication to speculate that Amazon will restrict ad buyers to targeting broad categories such as age, gender, place of residence, and interest in certain types of products. 

The move will bring in Amazon in direct competiton with Google, which generates 30 per cent of its revenue through its Adsense program. [The Verge] 

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