The maker of city’s unofficial winter uniform, Canada Goose, announced today that it is opening a new 96,000-square-foot factory in Toronto.

The factory, which will double as the company’s new head office, is set to employee an additional 200 employees.

“When other companies moved production overseas to chase better margins, we took a big risk and told the world that ‘Made in Canada’ was going to work,” said Dani Reiss, the company’s president & CEO, in a press release. “We made a decision to keep production at home and we continue to invest in rebuilding manufacturing infrastructure here in Canada to deliver on that commitment. We’re proud of the new jobs we’ve created and to help spread the brand of Canada around the world.”

Canada Goose, for the record, sold a majority stake to American private equity firm Bain Capital last year.

The company also announced the expansion of its 57,000 square foot manufacturing planet in Manitoba.
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Igor Bonifacic is the managing editor of Toronto Standard. Follow him on Twitter.