In the age of access, the way business is done is changing. The traditional principles of hard work, sacrifice, and networking still apply, but are taking new forms. In Day Job, video production company Fidelity Format follows five fresh Canadian businesses as they partner with Extreme Startups to develop and launch their products, and studies the DNA of these entrepreneurs off-hours.
Toronto-based company Extreme Startups created this documentary with a first goal of capturing the authentic highs and lows that every entrepreneur faces. They want to reveal that behind all the milestones a fairly large mountain had to be overcome and we want to reveal what it truly takes to take a company from startup to raising funds.
Another goal of the film is to shed light on the Tech companies and community that exists in Toronto. Extreme Startups wants to stir pride in their city, so others will recognize that startups happen in Toronto and not just in California.
The filmakers plan to release a second trailer and 5 teasers that will feature some of the mentors that are involved at Extreme Startups. These teasers will serve to build momentum and help paint a picture to the public explaining who Extreme is and what it is an accelerator does. They also want to begin introducing the 5 companies and their founders. Within the next week, Extreme Startups will be opening a kickstarter to build exposure and to help fund the production of this documentary.