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Ottawa-based GestureLogic Launches LEO Indigogo Campaign
With the launch, Canada continues to cement its position as a wearable tech powerhouse.

You might have missed the news.

With startups like Thalmic Labs and Bionym leading the charge, Canada has become somewhat of a powerhouse in the wearable technology space. That reputation was cemented on Monday when, after several years of development, GestureLogic, an Ottawa-based startup, launched an Indigogo campaign for its upcoming LEO wearable.

LEO is the company’s first product. It is an intelligent fitness wearable that uses technology the company has developed to help users improve their physical fitness and avoid injury.

As of the writing of this article, the company’s Indigogo campaign has raised $21,007 of its $50,000 goal, and with 41 days left in the campaign, GestureLogic appears set to meet that goal.

Like a lot of other fitness wearables, LEO has the ability to track a person’s heart rate and calorie burn. However, where the device sets itself apart is that it can also track lactic acid levels, hydration and, perhaps most significantly, muscle efficiency. The device is programmed to understand the ideal way for a person to walk, run or ride a bike, and it uses this information to give users simple suggestions oh how to improve their form. For instance, if you’re running, it might tell you to soften your landing to avoid injury.

I had the opportunity to check out the LEO during the May We Are Wearables meet up, and, despite only seeing the device in action in a hands-off demo, I came away impressed by what I saw. Whether you’re a seasoned athlete or someone just starting out, the LEO seems to have the potential to help anyone improve their personal fitness and avoid injury.

The company’s crowd funding campaign ends on August 11th. 

Igor Bonifacic is the managing editor of Toronto Standard. Follow him on Twitter.

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