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Trent Reznor Partners with Dr Dre to Launch New Streaming Service
'Daisy' will compete with Rdio and Spotify by offering "record store" experience

In an interview with the New Yorker, Trent Reznor announced that he plans to launch a new music streaming service in early 2013. Daisy, as the service is currently called, is intended to compete with streaming services like Rdio and Spotify, and is being built in patnership with Dr Dre’s Beats Audio brand

Speaking about Daisy’s user experience to the New Yorker, the Nine Inch Nails frontman and Oscar-winning film score composer compares the experience to that of going to a record store, saying, “Daisy is like having your own guy when you go into the record store, who knows what you like but can also point you down some paths you wouldn’t necessarily have encountered.” He goes on to explain how the site is able to offer this kind of experience saying, “Daisy uses mathematics to offer suggestions to the listener… [but also] would present choices based partly on suggestions made by connoisseurs, making it a platform in which the machine and the human would collide more intimately.”

There’s still a lot we don’t know about Daisy, but more details should emerge in 2013.

[via The Verge]

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Igor Bonifacic is a writer working for the Toronto Standard. You can follow him on twitter @igorbonifacic

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