What: Tastemakers Lounge by Rock-It Promotions
Where: InterContinental Toronto Centre
Guest list: Celebs that have stopped by so far include Adrian Grenier, Brandon Cronenberg, Adam Cohen, Sarah Gadon, and Eli Roth.
Swag:
From Indeed Laboratories, the company that brought you less BS and more lashes with Peptalash, comes Eysilix — a breakthrough 5-in-1 eye contour treatment that instantly reduces puffiness, fine lines, and dark circles. Botox, please.
Kimberley’s Own All Natural Granola is Canada’s first wheat and gluten-free, oat-based granola. This granola contains no oil, refined sugars, soy, corn or dairy and is 100-per-cent vegan.
So they might not actually have a bacon perfume (yet), but the Demeter Fragrance Library does contain scents like Cannabis Flower, Blueberry Muffin, Celery, Cinnamon Toast, Condensed Milk, and, my personal favourite, Gin and Tonic. Mix and match to create a personal scent that’s all your own.
*****
What: IT Lounge by NKPR
Where: NKPR offices
Guest list: Celebs include Darren Criss from Glee, Jeanne Beker, model Yasmin Warsame, and singer Matt Dusk.
Swag:
Yogurty’s, in case you’ve been hiding under a vegan rock, is a Canadian chain of self-serve frozen yogurt stores. I pretty much single-handedly fund their Queen and Bathurst location.
Tweezerman touch-up grooming stations were on hand to shut down any hairy situations with their new Satin Etched Zebra Slant Tweezers.
An RW&CO pop-up shop was ready to style celebs for anything from business meetings to a night out at Soho House.
*****
What: Essentials Lounge by EGPR
Where: Hôtel Le Germain Maple Leaf Square
Guest list: No celebs here, just media.
Swag:
Tan on the Run is a mobile air brush tanning salon that I am happy to report did not turn me into an Oompa Loompa or Snookie’s long lost cousin. In less than 15 minutes, I looked like I’d spent a week in Cabo.
TIFF is synonymous with sleep deprivation, so the thoughtful girls at EGPR knew the Snazzy Napper would come in handy once it’s all said and done. These blanket/privacy shield hybrids look pretty ridiculous, but who cares when you’re snoozing away in peace?
This is a pretty accurate depiction of what I look like after a week of all things TIFF. To help me recover from the nights of excess, stress, and early mornings, I was ‘prescribed’ a three-day personalized juice cleanse courtesy of Raw Juice Guru. The juices are made with 100% organic produce and delivered straight to your door. Pretty sweet.
*****
What: George Stroumboulopoulos’ ‘Made in Canada’ Lounge
Where: CBC Building
Guest list: In previous years, the lounge has hosted Edward Norton, Olivia Wilde, Ewan McGregor, Clive Owen, and many more.
Swag:
I got a box of Purdy’s Himalayan Pink Salt Caramels at a MMVA gifting lounge way back when, and have lusted after them ever since. I can eat box of 18 in one sitting— they’re that good.
You can’t really have a proper “Made in Canada” lounge without Canada Goose, so this one had plenty. Canada Goose for men, Canada Goose for women, and even Canada Goose for kids (apparently celebs love taking items for their wee ones more than anything else).
Megalomaniac Wines are meant for those with “great egos” and “pair very well with delusional fantasties of wealth, power, and occasionally, omnipotence.” So who better to gift them to than the Hollywood’s finest?
____
Sabrina Maddeaux is Toronto Standard’s managing editor. Follow her on Twitter at @sabrinamaddeaux.
For more, follow us on Twitter @TorontoStandard and subscribe to our newsletter.
