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#apps4TO Kicks Off + the week in TO innovation and biz:
Microbiz of the Weekend: Pizza Rovente
June 18, 2015
Amy Schumer, and a long winter nap.
October 30, 2014
Vice and Rogers are partnering to bring a Vice TV network to Canada
John Tory gets a parody Twitter account
Best Thing on the Internet Today: Texts To Rob Ford
"We should burn when I get back!! Also, please come out pro-legalization so you can rock the 2014 election."

We’re deep in the throes of the Rob Ford alleged crack video schadenfreude, and as with every new zeitgeist-dominating incident, we’ve been presented with our requisite Tumblr of the moment: Texts to Rob Ford.

Like all the best Tumblrs, the site’s conceit is simple: “Rob Ford LOVES talking on the phone. It’s his favourite thing to do, so much so that he often advertises his personal numbers online. You can contact him at 416-397-FORD (3673) or direct on his cell at (416) 805-2146. Of course there is that other random number he might call you back from at (647) 391-1452. Now is the time for Toronto to text Rob Ford. Submit screenshots of your texts through this Tumblr for them to be shared with the world!”

Some of the texts are pseudo-supportive (“Hi Rob. It was great meeting you last month. There is no shame in getting help. Crack is a huge problem that affects almost every community. I hope you can get the support you need to move forward.”), others are outright censorious (“Resign for yourself, for your family, and most of all for the City of Toronto. You need help…Get it, and don’t drag this great city through any more shit.”), some lean hard on the humour button (“Glad you got your cell back. Why do all your friends live with their moms? You should get them a party crib!”). Most exhibit a jocular and jeering tone. It’s safe to say this falls in the “biased Ford (new) media” canon.

What will you do with your opportunity to talk to the mayor? I’m using mine to ask if he’ll coach my flag football team. 

More here: Texts to Rob Ford


Jordan Sowunmi is a writer and editor at the Toronto Standard. You can follow him on Twitter @jordanisjoso.

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