April 19, 2024
June 21, 2015
#apps4TO Kicks Off + the week in TO innovation and biz:
Microbiz of the Weekend: Pizza Rovente
June 18, 2015
Amy Schumer, and a long winter nap.
October 30, 2014
Vice and Rogers are partnering to bring a Vice TV network to Canada
John Tory gets a parody Twitter account
Vice and Rogers are partnering to bring a Vice TV network to Canada
DOs and DON'Ts anytime, all the time.

After having talked about creating a Vice TV Network for almost two years, Shane Smith and company are finally set to bring Vice’s brand of journalism to the boob tube.

On Thursday, Smith joined Rogers CEO Guy Laurence to announce that the two companies were partnering to bring a 24 hour Vice TV network to Canada.

The partnership will see Rogers and Vice invest $100-million into creating original video content for broadcast and mobile platforms. The deal also involves the creation of a multimedia production house in Toronto.

Few details on details on programming were given during the announcement, though one imagines whatever content Vice creates will look similar to what it already has on offer on its network of websites.

“We wanted to build a powerhouse for Canadian digital content focused on 18- to 34-year-olds,” said Guy Laurence in a press release after the announcement. “Vice was the obvious choice to partner with.”

Since starting as a magazine in Montreal, Vice has grown to become a $2.5-billion media empire. The company raised $500-million this past September. [Source: Toronto Star]
____
Igor Bonifacic is the managing editor of Toronto Standard. Follow him on Twitter.

For more, follow us on Twitter and subscribe to our newsletter.

  • TOP STORIES
  • MOST COMMENTED
  • RECENT
  • No article found.
  • By TS Editors
    October 31st, 2014
    Uncategorized A note on the future of Toronto Standard
    Read More
    By Igor Bonifacic
    October 30th, 2014
    Culture Vice and Rogers are partnering to bring a Vice TV network to Canada
    Read More
    By Igor Bonifacic
    October 30th, 2014
    Editors Pick John Tory gets a parody Twitter account
    Read More
    By Igor Bonifacic
    October 29th, 2014
    Culture Marvel marks National Cat Day with a series of cats dressed up as its iconic superheroes
    Read More

    SOCIETY SNAPS

    Society Snaps: Eric S. Margolis Foundation Launch

    Kristin Davis moved Toronto's philanthroists to tears ... then sent them all home with a baby elephant - Read More