Recently launched in Canada music streaming service Spotify wants to help Canadians discover more of this country’s great music.
The company launched a new web app today called “Listen Like a Canadian.”
The app’s premise is simple: type in the name of almost any non-Canadian artist into the app’s search field and it will spit out several Canadian artists that have a similar sound.
Inputting San Francisco-based electronic artist Tycho, for example, brings back locals Milosh and I Am Robot and Proud. Based on the limited series of searches I’ve done, the app appears to do a better job handling newer artists, and genres where Canada is well represented.
Once a user has found a group of Canadian artists they’d like to listen to, they can add them to a playlist and listen to that playlist on Spotify’s desktop or mobile app.
Access to this discoverability feature does not require a Spotify account.
“Our goal with Spotify Canada is to integrate seamlessly with the listening needs of Canadians,” said the company in the press release accompanying the web app’s release. “[The app] can lead to some interesting listening and certainly shows the range and depth of great music coming from Canada.” [via National Post]
Igor Bonifacic is the managing editor of Toronto Standard. Follow him on Twitter.