image from cbc.ca

CBC/Radio-Canada has won the Canadian media rights for the 2014 Winter Games in Sochi, Russia, and the 2016 Summer Games in Rio de Janeiro.

“CBC/Radio-Canada has been an unwavering champion of amateur sport and our nation’s best athletes,” said Marcel Aubut, president of the Canadian Olympic Committee Wednesday. “They have unparalleled experience in broadcasting major multi-sport events, most notably the Olympic Games.”

For almost 60 years, and on 19 different occasions, CBC had broadcast the Olympic Games, most recently during the 2008 Olympic Summer Games in Beijing. Canada’s Olympic Broadcast Media Consortium, made up of a partnership between Bell Media and Rogers Communications, had the broadcast rights for the Vancouver 2010 Olympics and currently have the rights for the London 2012 Olympic Games. [CBC]

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