July 1, 2015
June 21, 2015
#apps4TO Kicks Off + the week in TO innovation and biz:
Microbiz of the Weekend: Pizza Rovente
June 18, 2015
Amy Schumer, and a long winter nap.
October 30, 2014
Vice and Rogers are partnering to bring a Vice TV network to Canada
John Tory gets a parody Twitter account
Twitter-Activated Vending Machine Trades Tea for Tweets
A South African drink company has launched what they claim is the world's first Twitter- activated beverage dispenser


 

BEV or the Twitter-activated beverage dispenser launched by BOS Ice Tea, could possibly be one of the most effective marketing campaigns around.    

The machine, which was conceptualised by marketing agency Cow Africa, aims to promote the South African drink brand by getting users to tweet about the product in exchange for a free sample of ice tea. 

How it works is simple: Just send a tweet to the machine’s account (@bos), tweet the hashtag #Bostweet4T and the vending machine will give you a free sample of BOS Ice Tea. However, you’ll need to be sure your Twitter app is able to access your location, because BEV will check it to ensure you’re actually nearby before handing over the goods.

BEV’s potential extends just beyond handing out samples and doing some clever social media marketing. It made its debut at the Design Indaba Expo in Cape Town earlier this year, where she showed off some of her other features, including her cameras, microphone, trigger switches and sound-activated LEDs that add a dash of personality to this tweet-reading machine.

__ 

Síle Cleary is a regular contributor to Toronto Standard. Follow her on Twitter at @silecleary.

For more, follow us on Twitter @TorontoStandard and subscribe to our newsletter.

 

____
  • TOP STORIES
  • MOST COMMENTED
  • RECENT
By TS Editors
June 25th, 2015
Culture BetterCompany: occasional Torontonian Tom Williams' destination for the conversation of work
Read More
By TS Editors
June 18th, 2015
Culture Amy Schumer, and a long winter nap.
Read More
By TS Editors
June 21st, 2015
Editors Pick Microbiz of the Weekend: Pizza Rovente
Read More
By TS Editors
June 21st, 2015
Editors Pick #apps4TO Kicks Off + the week in TO innovation and biz:
Read More
  • No article found.
  • By TS Editors
    October 31st, 2014
    Uncategorized A note on the future of Toronto Standard
    Read More
    By Igor Bonifacic
    October 30th, 2014
    Culture Vice and Rogers are partnering to bring a Vice TV network to Canada
    Read More
    By Igor Bonifacic
    October 30th, 2014
    Editors Pick John Tory gets a parody Twitter account
    Read More
    By Igor Bonifacic
    October 29th, 2014
    Culture Marvel marks National Cat Day with a series of cats dressed up as its iconic superheroes
    Read More

    SOCIETY SNAPS

    Society Snaps: Eric S. Margolis Foundation Launch

    Kristin Davis moved Toronto's philanthroists to tears ... then sent them all home with a baby elephant - Read More