Confession: I’m a hair colour schizophrenic. About every six months or so, I beg my ever-so-patient hairstylist gift from the hair gods, Greg May, to drastically change my look. My most recent whim was to transition – overnight – from black to platinum blonde locks.

Let me tell you that it was hella hard. Bleach on your scalp hurts like a bitch. And it took over six hours. Seriously, the poor man didn’t go home until well after midnight.

But, against all odds, he did it! I went home looking like Marilyn (my boyfriend said hot anime character, but guys are into that, right?) and none of my hair fell out. Two weeks later my hair is as soft, shiny, and healthy as ever. And it’s all thanks to Greg’s wonder child aka his Be Strong Reconstructive Mask.

This paraben-free miracle worker uses keratin and other special nutrients restore moisture and elasticity to even the most undeserving, damaged hair. You only need to leave it on for 5-10 minutes and it’s super affordable at $29.99 for a good-sized tub. Much cheaper than what you’ll need when your hair withers and melts off your head because you were too lazy to treat it right. Trust me on this one.

Purchase this and Greg’s other hair products online or at Greg May Hair Architects in Yorkville.

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Sabrina Maddeaux is Toronto Standard’s style editor. Follow her on Twitter at @sabrinamaddeaux.

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