This week, Olympic “brand police” launched exhaustive hunt for “rogue condoms” after one athlete Tweeted a picture of a bucket of prophylactics that weren’t the official condom brand of the Olympic Village. Is it just us, or is this whole sponsorship thing getting a lil out of control?

We mean, before the Games even started, the IOC dispatched 300 “brand police” dressed in purple to the streets of London to make sure no shops in the UK city were using words like “gold,” “silver,” “bronze,” “sponsor,” and… “London.”

The athlete behind the outbreak of possible offbrand sex is Australia BMX biker Caroline Buchanan, who tweeted a picture of a bucket of Australian Kangaroo condoms. According to NPR, brand police interpreted the tweet as an attempt at ambush marketing for a brand that isn’t an official Olympic sponsor.

Durex has been the Olympics’ official condom sponsor since the 1992 Barcelona games. The 150,000 free condoms distributed to the London athletes provide enough for each athlete to have sex 15 times over the course of 3 weeks. [Gawker]

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