Image via flickr / It_paris
Yesterday, on the Royal Ontario Museum’s 99th birthday, the institution unveiled it’s new image as part of a brand re-launch to celebrate next year’s upcoming Centennial. The re-launch is fore fronted by a design of the ROM’s logo. Whereas the old logo symbolized the ROM’s Crystal renovations and renaissance, the new paired down logo will instead highlight the various exhibits coming through the museum by using the “O” in ROM as a lenses into the various objects that make up the museum’s eight areas of focus (Ancient Cultures, Biodiversity and Textiles and Fashions to name a few).
While the re-launch includes a number of events and programs, it is ROMRecollects that truly allows the public to get involved and have their memories become part of the ROM’s collection. The program calls for past and present visitors to share what the ROM has meant to them over the past century and aims to compile photo, video and written submissions on their website as a time-capsule of the long-lasting Toronto institution. Already submitted stories by ROM staff include a tale of the Victorian Period room, whose most famous resident was surely the beagle visitors used to leave treats for, and a 1980’s video chronicalling the launch of the ROM’s Discovery Room, now the much loved Discovery Gallery.
[via ROM Press Release]
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Eva Voinigescu is an intern at Toronto Standard. Follow her on Twitter @EvaVoinigescu.
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