“These days, views are everything,” says the satirical video, Buyral in a sad-but-true statement. Created by Toronto-based ad agency john st., the video mocks businesses that base their entire existence on the number of clicks they receive. The video, and accompanying website, are a clever attempt to humble potential clients into thinking beyond the clicks and about what really makes a good campaign or product.

As someone who has been dumped or scolded by clients who obsess over click numbers, I can definitely relate. Next time I’ll be sure to point them in the way of Buyral to suit all of their click-counting needs.

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Mollie Paige writes for the Toronto Standard. You can follow her on twitter @MolliePB

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