We’ve been brainwashed into thinking university is the only way to go if we want a job. The result? Thousands of extra post secondary graduates a year. According to Macleans, applications to Ontario universities have increased dramatically over the past decade. The province’s 20 universities received almost 400,000 applications in 2010, 49 per cent more than in 2000. It’s tough enough to stand out in the job market let alone against increased competition. Here are some tips that will help you network, promote yourself, and hopefully aid in your future success.
Don’t be afraid of social media – but don’t be stupid with it either.
Social media sites like Facebook should be on lock down if you’re applying for a new job. Make sure your privacy settings are secure enough that your potential employers can’t search you.
It might sound like a hassle, but do you really want a potential employer seeing a picture of you during Frosh where you were so drunk you went cross-eyed? I didn’t think so.
Even sites like Twitter should be monitored closely. Most Twitter handles include first and last names, making them easy to track down. Consider who your main following is, what you’re posting, and what your account objective is. If you mostly want to post Instagram photos, it’s a good idea to get a personal account where you can do what ever you’d like on it. Having a separate business/work-related account will alleviate some pressures to stay professional.
Consider making an account with LinkedIn if you haven’t already. It will not only help you stay connected with past and present colleagues, but you’ll be able to discover inside connections when you’re looking for a job — and they’ll be able to discover you.
Embrace networking
Networking has become a bit of a lost art since social media and online networking exploded, but it’s still an invaluable skill.
Keep your first point of contact memorable and short. Executives, business owners and even managers typically don’t have a lot of time. Quantify how much of their time you’ll need. “I have a question. It will only take two minutes of your time.” You should also consider putting together an elevator pitch, giving yourself between 30 seconds and one-minute to sell yourself.
After first contact, it’s easier to send a follow-up to request a longer meeting. If you meet someone in a more social setting, don’t forget that it’s still an opportunity. Introduce yourself with a firm handshake. It has the power to convey important information like competence and level of confidence.
Hand out business cards
Leaving a lasting impression isn’t always easy, so why not leave a physical memento for employers to remember you. Handing out business cards can be done right or wrong. If someone hands you theirs, offer him or her one of your own – that means keeping some on you at all times. You never know when you’re going to meet someone of any importance. Conversely, when you hand someone yours, ask for his or hers.
Be sure to take a few seconds to have a look at it to show that you’ve taken an interest in them.
Business cards can say a lot about you, so always remember design is important. You want them to be made well and designed with just the right amount of appeal. With the availability of free QR codes online, consider adding one to the back of your card and linking it to an online resume.
Link employers to a personal website
Keep your ego in check, but don’t be afraid to highlight your accomplishments either. Having a central blog or portfolio with links to all of your awards, work experience and reference letters can be handy.
Consider that many employers ask for electronic copies of resumes, and sift through their inbox during commutes home. A website link to your initial cover letter can prompt them to click – giving them a reason to spend more time learning about you.
If you happen to have several social networks, blogs, and online portfolios consider getting an About.me page. It helps you keep track of all of your other networking and personal sites. About.me is a free service that lets you create a one-page website that’s all about you and your interests. Upload a photo, write a short bio, and add your social networks. The site also provides analytics as to how many people see your page, where they’re coming from and their engagement activity.
Keep in contact
How many times have you applied somewhere, had a great interview only for them to say they’re no longer hiring? Although disappointing at the moment, remember the important thing is that you just made a contact with someone.
Don’t be afraid to email the employer every now and again. Keep them up-to-date about where you are currently working and any accomplishments you have achieved since you last met. This isn’t supposed to come across as a “You-didn’t-hire-me-and-it-was-a-big-mistake” type-deal. It’s supposed to remain friendly and show your remaining interest in the company.
The main objective of maintaining contact with the employer is so you can remain on their radar. The next time they’re hiring someone and you apply – they’ll be sure to remember you.
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Nicole Siena is an intern for the Toronto Standard. Follow her on Twitter at @nicolesiena
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