Photo by Christian Allaire
Joe Fresh began as a line focused on the basics; cozy knitwear, pants in different cuts, scarves in every colour of the rainbow. But this fall, Joe Mimran’s collection strayed from utilitarian and took a more trendy approach to design. For women: neon knitwear and outerwear, leather-collared button ups, technological floral prints, and patent skirts and coats all graced the runway. For men: a quilted cardigan with cotton sleeves, bright and boxy double-breasted outerwear, turtleneck wool sweaters, and fuzzy wool tuques.
Photo by Christian Allaire
The collection also put a modern spin on the 1960s, using prints such as houndstooth in skirts, jackets, and men’s dress shirts (which was screened onto the shirt in an off-kilter manner, giving it a more youthful look). Oversized collars on topper coats also added a mod element to the show — a woman’s grey topper coat was contrasted with a blue neoprene belt, which is a Joe Fresh signature.
Photo by Christian Allaire
Not to be missed, Joe Fresh also took on fur this season (which I assume is faux, given its affordable price points). Fur appeared on stoles, structured purses, oversized jacket lapels, and of course, on the sleeves of outerwear — which ultimately reminded me of a pseudo-stylish creature from the film Where the Wild Things Are. I dug it.
Overall, the collection offered an accessible collection of fun fall items. Although some of the outerwear was dangerously close to being called a copycat of Burberry Prorsum’s Fall 2011 show, which mirrored the bright outerwear and fur details, I believe the collection is safe because, well, that’s what Joe Fresh essentially does: offer high fashion looks for less.
Photo by Christian Allaire Photo by Christian Allaire________
Christian Allaire writes on style for Toronto Standard. Follow his tweets here: @chrisjallaire.
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