Oh, the confused looks I get when I tell people I’m attending my partner Glen’s wedding this weekend. People who don’t work in advertising, anyway. I mean the art director I work with, of course. People know that cops (and figure skaters) work with partners; fewer know that ad creatives do.*
I’ll be attending with my true partner, my wife, who has for years has wished that bubbles or balloons could appear over people’s heads at parties, telling her their names and how (or if) she knew them.
Until recently, she was wishing for magical powers. (And, per my rules, I wouldn’t have been able to write about it here.) But an app could take care of it now, couldn’t it? I suppose you could just look at Facebook on your iPhone at the wedding and try to identify people, but this seems like one application of Facebook’s facial recognition software that would actually be helpful instead of creepy. Take a picture of the room and facebook automagically tags the faces of people it can identify. Just like magic, except not. Can someone get this done before Saturday? Thanks.
*Other similarities between ad creatives and cops/figure skaters: a tendency to prance, standard-issue sidearms.
Ideas Free to a Good Home is a clearinghouse of ideas we’re too lazy to develop ourselves.